Founded as a family business in 1887, the private dairy Bauer is one of the 1% of companies in Germany that can look back on a history of over 100 years. With cult products such as ‘Großer Bauer’ or innovative new developments like plant-based yoghurt or cheese alternatives, the brands of this company are diverse and rich in variety.
Within the new website an over 100-year company history, a diverse market world as well as an extensive product line had to be presented in an SEO-optimised, user-friendly, maintainable and clear manner. With Silverstripe CMS in the background, we were able to create a very extensive website for www.bauer-natur.de, which not only cleanly displayed the product line but also provided all relevant information and history.
Thanks to the variety of options and features of Silverstripe CMS, we were able to include the extensive information about Bauer’s company history and vision in a multimedia format without having to sacrifice the design or SEO.
The website is a comprehensive example of a website using Silverstripe CMS capabilities: it utilizes various page types: e.g., for recipes and job offers and elements for the flexible composition of content pages. This also allows for the presentation of divergent designs by the brand partners. Furthermore, the products are maintained as pages and are displayed and made filterable by the correlation to categories on corresponding pages.